What is Fashion Trend Forecasting?Fashion trend forecasting also known as fashion forecasting is the study that focuses on current fashion and predicts the future and upcoming trends. A forecaster focuses on certain key elements like color, fabric, texture, print, graphics, etc. to predict future trends relating to the industry. It applies to all fields of the fashion industry, be it street clothes, ready-to-wear clothes or of any other type. Trend forecasters focus not only on this industry, but also takes into account the viability of other important industries like – automobile, food, literature and home furnishings, etc. to predict the future trend in fashion.Factors determining the trends:Popular fashion also called pop fashion, is a volatile market and depends on several external factors. Some of the factors which heavily influence the future trends are-
Color and Fabric – These are the two most important factors affecting the industry. The forecasters heavily use these two factors to predict the future of fashion.
Celebrities – This is probably the most influential factor determining the future trends. The Red Carpet is the place to look upon for future trends in fashion.
The economy of a country – The economy of a country and how much profit the fashion industry incurs in a particular fiscal year also helps in forecasting future trends about fashion design.
These are the most influential factors that determine the future of fashion. Apart from these factors, there are several other socioeconomic reasons that influence the fashion world in a positive or negative way.Long term forecasting VS Short term Forecasting:Long term forecasting evaluates certain trends and looks into the past for sources of information. The fashion forecasting in case of long term forecasting lasts over 2 years. Several factors like demographics, climate, major international incidents, consumer expectations, etc heavily influence long term fashion trend forecasting. Long term forecasting is generally carried out by specialized marketing consultants who have certain experience in the field.Short term forecasting, also known as fad forecasting specializes mainly in predicting near about changes in the future of fashion design. Short term forecasting relies heavily on pop culture and celebrity wear. Certain events like art events, major sports events, some scientific changes also help in short term fashion trend forecasting.Importance -Fashion trend forecasting is very important in the modern world of internet connectivity and accessibility. Without correct and certain forecasts about the fashion world, the production of dresses can be hampered and thus the economy of certain companies can dwindle. Fashion trend forecasting is also very important from a company’s perspective. Not only the forecast helps in mass production but also they affect the overall image of the organization. In this fast era, mistakes in fashion can be very dangerous and harmful.Responsibility of trend forecasting for a company-As earlier said, fashion trends heavily influence the economy of a certain organization. Also, the prediction of future trends is a very important role. Women’s fashion is very volatile and changes every few days, unlike men’s fashion which changes only due to a certain specific event. Major companies have their dedicated fashion team that is responsible for forecasting the future possible trends. Marketing experts also play an important role in forecasting future trends. They set up customized advertisements that set up a stronger foothold for a certain type of fashion.ion.
Including art in your garden design can be loads of fun and bring a unique quality to your outdoor spaces. Whether your selections are flamboyant or subtle, a small decorative piece or a major work, artwork of any kind in your garden can create a major point of interest for visitors and an ongoing source of inspiration for you.For many people the idea of selecting garden art can be quite daunting so they hurry the process or avoid all together. Art has been closely linked with garden design since early civilisations and still today has an integral garden design function to play. With the right state of mind you can find the perfect piece of art to complement the mood of your outdoor world, no matter its size or layout, that will bring you pleasure for many years to come.The choice of garden art available to designers now is greater than ever before. From Iron and copper sculptures to marble figures, mosaic balls to plated tables, modern garden art encompasses all cultures and styles. Even for the most experienced designers the choice can be overwhelming, so where do you start?Be PassionateThe first step in selecting garden art is to trust your instincts. Chose something that you feel passionate about – not what is in style at the time or what you’ve been told to buy. Your own confidence in what you like is the starting point for selecting any artwork. If you aren’t certain what you like be patient and find a piece that stands out or one you ‘keep coming back to’.Frame The ArtWhen deciding on a location for your new piece of garden art consider these points:Think about where you will view the work from – the view from inside your home is just as important as from the garden.
Framing is equally about blocking details out as it is highlighting the piece – distracting elements must be blocked out to provide maximum impact.
Framing with plants will subtly blend the artwork into the garden.
Try an overhead frame like an arch or arbour – try framing your art with a pattern around the base such as paving, stones or a hedge.
Introduce a reverse frame by growing vines on a wall – place a sculpture in front of the wall and trim the leaves behind it.Create A StatementAlways have a vision of the kind of presence you expect the artwork to have in your garden. Is it going to be a focal point or a finishing touch? Whatever piece you decide on it must draw your attention.Consider what kind of lifestyle your garden is tailored to. Is your garden designed for entertaining, relaxation, activity or aesthetics? Your selected artwork must blend and suit the ‘lifestyle’ of your garden. If it doesn’t suit it will not work. For example, slate and stone sculptures will create a sense of oasis and relaxation, particularly when combined with water. Murals with colour incorporated or glazed ceramics will be more stimulating and better suited to entertaining areas.Know your Garden StyleYou must know and understand the ‘style’ of your garden. Japanese, urban, formal, cottage, Tuscan, country or other – you must consider your garden style to chose your artwork correctly. The art must compliment the style. Any individual piece can look terrific given the right setting. What is important is that the opposite is also true – any art can look awful if it clashes with the rest of your garden. Rustic farm style artwork will not suit a Tuscan themed garden. Likewise an abstract sculpture will look out of place in a country-style garden.Also consider the association between materials and garden styles. Unglazed terracotta works for instance are associated with Tuscan gardens, marble pieces with formal gardens, timber and iron with country gardens. While your artwork should stand out in the garden, it should serve to highlight your chosen style, not detract from it.Key To SuccessThe key is to keep the perspective of your entire garden in mind when choosing garden artworks. If you have a style already firmly fixed try taking some photos of your garden with you when shopping for pieces to compliment it. If you intend for the artwork to be a focal point of your garden, it is best for it to be part of the gardens original design.Try sketching your garden to scale and include the intended locations for your garden art. This will help to ensure that the pieces you purchase are the correct size for the locations. The most common error made when selecting artworks for the garden is purchasing items that are too small. To get a feel for how the artwork will impact your garden try placing an object of similar size in the location.Be PracticalTo conclude I will stress the importance of practicalities. These few tips will help ensure wise decisions:Consider children in the garden – if they use the space for physical activity chose artwork that is not easily broken.
Avoid placing pieces on walls or steps where they may be easily knocked off.
Concrete pieces may crack if subjected to locations that are likely to have dramatic changes in temperature.
Water sculptures made from concrete should be treated with a proprietary sealing agent to prevent lime from leaching out.
Sedimentary stone based artworks such as limestone and sandstone are porous and can attract mosses and lichens.
Glazed finishes on artworks will ensure they don’t fade or rust.This practical advice should help you to choose artwork for your garden that blends in and creates interest as a focal point. If you have any further advice about selecting pieces for the garden let us know your ideas in the comments section below. Happy gardening!